FMCG- Fast Moving Consumer Goods

FMCGs, or Fast Moving Consumer Goods, are any type of commercial products that are produced at a low unit cost and tend to sell quickly. Typically, a lower amount of profit is made on each individual FMCG that is sold, but the constant demand helps to produce volume sales that help to create a healthy cumulative profit on all units sold within a given period.
One of the characteristics that define any type of product as a true FMCG is the fact that it is non-durable. This leads to a continual cycle of consumption that makes it feasible to mass produce the goods. Pre-packaged foods are a good example of this characteristic. The food is purchased, then consumed.
Toiletries and personal hygiene products are also included in the FMCG classification. Soap, toothpaste and mouthwash as well as toilet paper are non-durable goods that must be repurchased from time to time.
Consumer electronics are considered a sub-classification of a FMCG. Known as Fast Moving Consumer Electronics, or FMCEs, items like digital cameras, laptop and notebook computers, and cell phones are excellent examples of non-durable goods within this category.